Experimentation seems to be the name of the game so far. Sometimes, the editorial team will simply add an introduction and then copy in existing text other times, they will interview outside sources to answer a user’s question user and in some cases, they just present a Reddit thread in a journalistic style. There seems to be only one prerequisite to publishing: Reddit users must influence every single piece of content. There’s even a weekly feature showcasing the art of popular user Shitty_WaterColour. Take this article about how people spent their last day before a suicide attempt, or, for a less heavy example, this piece on what would happen if a black hole formed in your pocket. Launched today, Upvoted features a variety of stories and formats.
In comes Upvoted, which will explicitly distill the best parts of Reddit-incredible stories, discussions, and creativity that often end up aggregated on sites like BuzzFeed and Gawker-into an editorial venture meant to make advertisers and users feel comfortable. Between reprehensible subreddits like r/rapingwomen and r/coontown-which have since been banned-and an intimidating user interface, the site was scaring off new users and advertisers alike. Much of the public anger was a result of small-scale attempts to reel in what had become an unruly and often vehement community of groups that, despite their relatively small size, had come to define the site’s reputation as a place for the worst kind of online hatred. The move comes at a delicate time for the company, which is still reeling from a highly publicized user rebellion that shut down much of the site and resulted in the resignation of former CEO Ellen PaoA separate Wired article deemed this episode an “epic meltdown.”. broke the news that Reddit, the immensely popular and controversial message board, was about to launch its own website, Upvoted, which will aggregate Reddit’s best content in a package that is friendly to both users and advertisers. Last night, Wired Wired‘s parent company, Condé Nast, has a majority stake in Reddit. The front page of the Internet is getting its own front page.
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